Yeah, no reason to target 35+, as I am only 18, and I love this site.
Having an official facebook page would be really really nice, someone should definitely do that.
They were asking specifically about placing an ad. We are dealing with 10’s of millions of people. Yes, of course there are lots of young people that would love the OOT. But you have to narrow it down, because you obviously can’t reach everybody on facebook that likes star wars (unless you have about $175,000 you would like to donate). In order to stretch ad dollars and target the most concentrated group of OOT fans, you have to target gen-x’ers.