I don’t buy the idea that female action figures are a rare sight or unpopular. My best buddies daughter has TONS of 'em and they never had to look hard to find em at the toy shops.
I also don’t think having the lead in TFA be female was a “risky move”. Maybe if they made the movie right after ROTJ, but not now. Movies, comic books, cartoons, ect. have been putting strong females in the lead for a long time now. (though it does seem that the scale is just recently tipping towards even)
I’m also not surprised that an action figure of the lead character in a Star Wars movie sold well. Who would be?
Seems like the reporting of someone who is very much out of touch.