My theater now plays commercials digitally before playing a the film. I can just tell they're digital, and that's not what I should be thinking while watching it. Aside from being annoying, they lacked the sense of depth the film had. I'm more sold on digital projection suckage because of it. It just didn't look right. I go to a theater to watch a film, not a glorified DVD. That's my experience though. ^_^;;