It’s … tinny? For lack of a better word. The brass isn’t deep enough and the lighter percussion is too loud. The SW logo is too big as well grumble grumble. It all just looks bold or a similar but wider typeface. Maybe I am just insane though.
Edit: or maybe not … https://medium.com/@FixTheCrawl/the-force-awakens-misses-the-mark-on-the-oldest-star-wars-tradition-ccb37f727872#.t5e8vhqrt