Yeah, if I can get 14 Hitchcock movies for $40 on Blu-ray, I should be able to get 3 Star Wars movies for that or less.
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What? I’m not saying it’s going to be that cheap, but it should be.
It’s called supply-demand economics. There comes a price where it’s not worthwhile for Lucasfilm to drop the price any further. I guarantee that price is higher for the OT than any number of bundled Hitchcock films. Not to knock on Hitchcock, there are just many more buyers for SW.
Edit: Also consider all the royalties Lucasfilm needs to pay out that don’t need to be paid for the Hitchcock films.