(jif? no, lets stick with gif)
But… it’s pronounced like “jif.” That’s just how words (and acronyms) work, man.
Yeah that’s why I got my degree in Jraphic Design. I love the jraphic arts.
But that’s not how it works. Do you pronounce NASA like “nay-sah” or like “nah-sah”? Do you pronounce SCUBA like “skuh-beah” or like “skoo-bah”?
Generally, an acronym is pronounced the way it would be if a single word. Since “gif” has an “I” after the “G,” the “G” becomes soft. Deal with it.
Can’t wait for all the jifts I’ll be getting this Christmas. But you know, really the best part of the holiday season is the jiving.