(jif? no, lets stick with gif)
But… it’s pronounced like “jif.” That’s just how words (and acronyms) work, man.
Yeah that’s why I got my degree in Jraphic Design. I love the jraphic arts.
But that’s not how it works. Do you pronounce NASA like “nay-sah” or like “nah-sah”? Do you pronounce SCUBA like “skuh-beah” or like “skoo-bah”?
Generally, an acronym is pronounced the way it would be if a single word. Since “gif” has an “I” after the “G,” the “G” becomes soft. Deal with it.