Well I didn’t judge the entire movie based off that screenshot, since I didn’t even know if it was Star Wars or not. But I disagree with your premise. If visuals give off different tones throughout the film, it stands to reason that either:
- the director has no clue what he’s doing (a la prequels Lucas)
or - 20 different people are writing the script and it’s just an amalgamation of a bunch of disparate ideas