Unless it’s a hoax (doesn’t appear to be) or they’re planning to donate every last nickel to charity (unlikely) then it’s irresponsible and shitty. If you find people acting shitty funny just because I don’t, good for you.
You have no idea what it’s about but you are quick to label it as people acting shitty, that alone is funny, because you act shitty here quite often and you find it pretty hilarious as do others … hypocrite.