For years and years I’ve been in constant arguments with people who think that if you’re going to be a creative professional (video, music, art, design), you have to have an Apple computer when my PC can run programs as good or better than any of Apple’s proprietary software while simultaneously out-performing any pre-built Apple. All of Adobe’s programs, plus analogies for their video editing and music production software, plus it can play video games with amazing settings, plus it’s modular and upgradable.

Maybe now that Microsoft has a powerful (though I admit the specs aren’t incredible in this first iteration) pre-built, proprietary computer aimed at creative professionals, the laypeople will come around and realize that Apple’s design was really the only thing they had over the average PC.

I love competition, and I’m excited to watch Apple scramble to find a new sales pitch that doesn’t rely on looks alone or removing features.

Plus holy shit is that display sexy or what? And that little accessory pod thing? Man. I want one to plug into my PC. If they were just selling the displays alone, they’d get rich.

JEDIT: Holy crap.