Another great problem with modern Hollywood that is influencing screenwriting is the obsession with creating cool shots and clever quips for the trailer and the effort to just get as many people in the first weekend before it’s realized that there is no substance.

Solution? Alter the split with the theaters. Studios get most of opening Friday and the exhibitors take Saturday and Sunday. Studios would then get the lion’s share of Monday thru second Thursday. Regigger everything so it still comes out about 50/50 in the end, but remove the perverse incentives to fixate on the tricks for opening weekend.

Studios would have to make back their money by crafting quality films rather than with marketing hype.