Sorry but something this stupid needs it's own thread.

http://www.usatoday.com/story/news/nation-now/2015/02/17/krispy-kreme-kkk-event-apology/23551235/

How did this get past anyone with a brain cell, why would anyone thing that something grade schoolers would laugh at as stupid would be a good idea?

I mean we live in a world where people find Jar Jar Binks racist, why would they think they could get away with this.

What is next, will Subway start the Subway Savers club and just put two giant Ses on the membership card?

oops.

That was not a simple typo, if this company is like any other company I have ever work for then that name had to make it past dozens if not hundreds of people before the public saw it, and not one of them caught it.

No, they were trying to be edgy and capture the youth market and it backfired.  This really was a stupid move on their part.

Ryan McAvoy said:

DrCrowTStarwars said:

That was not a simple typo, if this company is like any other company I have ever work for then that name had to make it past dozens if not hundreds of people before the public saw it, and not one of them caught it.

What?!? You worked in a coffee shop that employs "hundreds of people"? What do they all do? How is it economically viable to employ that many people in one branch?

 No, but I have worked for large corporations before. Do you have any idea the amount of red tape everything, even the most simple change has to go through in order to happen.

Charities having a bake sale in the parking lot have to be approved by people at corporate who have never been to the store.

You are only allowed to put up what they send you, so i find it hard to believe that a spelling mistake that a six year old would catch could make it through a multi national corporation without someone seeing it.

Do you really think that company wide changes like this are done overnight without any sort of planning or oversight by one guy?  That is not how big business work.

Heck the single butcher shop my uncle used to run didn't even work like that, I find it hard to believe this huge company does.

ray_afraid said:

DrCrowTStarwars said:

No, they were trying to be edgy and capture the youth market and it backfired.  This really was a stupid move on their part.

 How in the world is linking your product to a racist organization an attempt to capture the youth market??

 Oh believe me I have met plenty of young people who spray pain KKK and Nazi stuff on things, just because they think it is cool to upset people and will buy Nazi books just because they want to support these groups the adults are always trying to put down.

I know people who get it tattooed on their heads and chests. My brother draws all this stuff on the walls of his room.

There is a market for this stuff and they will pick up some business from young people who want to support them for pushing things and upsetting the "niggers". Sorry but that is how my brother always talks about black people and I think it is important to understand the kind of mindset we are dealing with here and why someone would think there was money in appealing to this group of people.

They most likely expected it would get excused as a typo by most people but they would pick up some new young customers.  The number of racist young people is growing all the time so it is a market worth going after.

There was no risk for them since they could use the typo story, so why not give it a try?

This right here is why The New Thread Thread exists.