While Star Wars never left the public eye, it wasn’t much of a kids thing between 1985 and 1995 (the dark times). There were no toys in the stores, but there were novels, graphic novels (not comic books), and HARD video games.
I would argue Star Wars matured into an adult fandom at this point. And as hard as it’s tried to go back to being just a kids thing, I don’t think it can.