I expect the launch of the website this weekend.
I hope you're prepared to be inundated with emails saying 'gimme gimme gimme' once your site goes live. The response from this site is going to seem insignificant once your site starts becoming widely known. You might want to be careful with any contact details, as i can imagine your inbox is going to get full pretty quickly.
I also wonder how long it'll be before this starts showing up on ebay - or more specifically - bootlegs of 'SP/FX' dressed up to sound like this rarity start showing up on ebay.