My wife and I have learned that it takes us about 20 minutes to get out of work clothes, make a salad, pour some wine, set up a movie, and kick back. If I pick up a Papa Murphy’s on the way home, it’s fresh out of the oven right about when we’re ready to eat, and tastes homemade. If I pick up from Round Table (across the street from Murph’s), we’re talking 45 minutes of congealing before we ever sit down for a bite.

Murphy’s also keeps costs down (and thus prices) by having small takeout stores - no ovens, no waiters, no tables, no drinks or liquor license, all they do is make dough and assemble the pizza you want. The hard part about making a pizza is kneeding the dough and slicing the ingredients, not the cooking - that part’s easy.