It’s absurdist, lets not take this too seriously. It’s very possible to enjoy a joke ironically or to laugh at how, as Darth Id put it, it’s “forced, painfully obvious PC reaction formation” - which obviously some don’t find very funny.
EDIT: I totally misunderstood Darth Id, I meant the meme, if serious which I’m sure it is not, is a hilarious overreaction to Rey’s character.