I get the reserved seats for movies I’ve been anticipating for a long while. Also, you don’t need to waste half the day in a line, to ensure you get a good seat and not stuck in the first row, with regular Tickets. I’ve seen the first X-Men movie in the first row, and it was not a fun experience. I’ve experienced my fare share of waiting in line for movies when I was a kid. No need to relive that for movies anymore.
I get plenty of that when it comes to waiting in line for a Concert, to ensure you get as close to the stage as possible.