To fit with the Star Wars naming scheme, I think they should have gone with “The Last OF THE Jedi”.
Beyond that, I’m meh.
I think I’d like that more, they could even drop the first ‘the’
“Last of the Jedi”
But I suppose that’s too similar to “Return of the Jedi.”
I do dig the red logo, though.
I’m liking the Red Logo as well.
I think the placement of “the” is what’s bugging me
The - Last - Jedi is most similar to The - Phantom - Menace
Last - of - the - Jedi would be too similar to RotJ, and recalls Attack of the Clones.
Neither of these should be the films most brought to mind when reading the new title.
However, with the exception of Episode One, (and ANH, which doesn’t contain “the”), the titles tend to refer to topics without descriptors, ie:
Attack of THE CLONES
Revenge of THE SITH
THE EMPIRE Strikes Back
Return of THE JEDI
THE FORCE Awakens
I felt something similar with the crawl in The Force Awakens.
Every other crawl was very formal, giving the impression of galactic importance and typically referring to characters by their whole names. TFA broke with that, referring personally to “Luke” and “Leia” repeatedly. This gave the story more of a shared family memory feel, as opposed to an important chapter in a history book.
… Hopefully that makes sense.