DavidBrennan said:

SilverWook said:

That's a cool million or two right there? I doubt we will ever know how much they spent in total on all the advertising though.

The one thing in Lucasfilm's favor is they didn't have to make costly new film prints.

This year Super Bowl ads ran $3.5m each. 

With the exception of some IMAX 70mm prints, I think that all 3D movies are now all digital. 

I would like to know its advertising budget and what LFL's expectations were.  Given the success of the '97 SEs and then TLK and BatB just months before it - neither of which probably had half as much advertising as TPM - I'm betting they were thinking something like 75m, with a floor of 50 and ceiling of 100.  But, really, I'm just making that up, as I have no real clue.

That was the range I was expecting too. I'm surprised TPM3D did so badly, but I can't say I am disappointed.l

SilverWook said:

CN doesn't hesitate much in killing off shows that don't pull in the numbers, or sell enough toys.

My guess would be this does plenty of both.

         I've been thinking about the 3Ds.

         I went to see TPM3D out of curiosity for the conversion process. TBH, I'm not sure about going to the time, money, or trouble for AOTC3D or ROTS3D. I understand what the conversion process looks like now. I'm sure I'll go to OT3D, but the time, trouble and money there is enough to seem a bit daunting. 13+ hours in movie seats, 6 seperate excursions, $80 dollars just for the tickets, and all that for films I own and have seen several times.

         I've been wondering about an alternative approach:

         Could official fan-edits be created of the saga? Some deleted scenes and new FX incorporated for a substantialy different experience? Made consistant with each other? About 90 minutes each for ANH, ESB, and ROTJ with a TG style cut of 2 and 3 that is as consistant as possible with the new EU? More than that, could ANH and ESB be shown in one go and then ROTJ and the preq together also? There could be a 20 minute intermission between 4&5 and preq&6 to boost concession sales and make it easier for the kids. $18 for each double feature? 2 trips out? New material for a future box-set? Set up for commercial TV?

        TITANIC was 3 hours for a ship to sink. People are accustomed to going to ball games for 3 hours with a halftime intermission.

        OTOH, think of the terrible controversy.   :)

Fang Zei said:

If they were to do that, I find it very likely they would also see fit to finally restore the original versions as well. THAT'S the only reason I care about all this 3D post-conversion bidniss.

Then I would stop caring if I were you, as there's no connection whatsoever between a possible fresh scan of the Special Editions and the original films being restored.

What IGN says about Attack of the Clones and Revenge of the Sith 3D,alot better than the Phantom Menace 3d.

http://www.ign.com/articles/2012/08/26/star-wars-attack-of-the-clones-3d-preview-footage-impresses 

http://www.ign.com/articles/2012/08/26/star-wars-attack-of-the-clones-and-revenge-of-the-sith-3d-opening-back-to-back

Fang Zei said:

It makes me wonder how they're gonna handle the originals.

I kinda wouldn't be surprised if they decide to wait until the big 4-0 in 2017 and just spread them out over a few weeks like they did in '97.

On the other hand, the only reason I care even the slightest bit about these 3D re-releases is quite simple:

The chance exists that Lucas will do fresh 4K scans for the OT.

Honestly, I can't see it going any other way.

For TPM, they had the 2K files to go back to. Presumably it will be the same for Clones and Sith (yes, the cameras were only 1920:1080, but the movies' visual effects and final mastering were "finished" at 2K rez).

The originals were scanned at 2K almost a decade ago for the dvd, but lowry's restoration was only done at 1080p (1920 horizontal resolution, scaled down slightly from 2048). I don't know what source LFL used for that 3D "test" of the ANH footage they did years ago, but the Lowry-restored stuff is stuck at hdtv resolution, not cinema resolution. That means they either go back to the 2K scans and have Lowry (or some other company) re-do the restoration at full 2K this time, or they do the smart thing and just start all over from scratch at 4K.

If they were to do that, I find it very likely they would also see fit to finally restore the original versions as well. THAT'S the only reason I care about all this 3D post-conversion bidniss.

   Or better 8K scans of the OT.That way the will be more detail in the films if they do add DNR for the 3D transfers.   

 Just my thought no big deal,  and I do know what DNR is.

2K is 1998-2048 x 1920 pixels, 4K is 4096 x 2160 pixels, 8K is 7680 x 4320 pixels. PM me if you have any more ?'s 

The rocks in front of R2 is cool,but the BIG Jabba's Palace door i don't like